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AUTHOR
Godin, Seth
TITLE
Unleashing the Ideavirus / Seth Godin.
PUBLISHER/YEAR
New York
Simon & Schuster 2001
PHYSICAL DESCRIPTION
197 p.
SUBJECT
Mārketings
Marketing
LINK (URL)
http://www.ideavirus.com
ISMN
9780743504232
UDC NUMBER
339.1
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Annotation
Table of Contents
| Foreword | 13 | |
| Introduction | 15 | |
| Sect. 1 | Why Ideas Matter | 17 |
| Sect. 2 | How To Unleash An Ideavirus | 47 |
| Sect. 3 | The Ideavirus Formula | 93 |
| Sect. 4 | Case Studies and Riffs | 119 |
| Acknowledgments | 213 | |
| Index | 217 |