Description

TITLE Prioritizing Web usability
PUBLISHER/YEAR Berkeley
New Riders
2006
PHYSICAL DESCRIPTION - XXIV, 406 p. : il.
ADDED NAME Loranger, Hoa
ISBN 0321350316
UDC NUMBER 007

Copies

Location Address Count Shelf Status
Sabiedrisko attiecību daļa (SAKP) 13 1 007 On a shelf Available to order

Annotation


  1. Preface
    • What is Usability?
    • Where to Find Detailed User Research
    • Usability Then and Now
    • Who Should Read This Book?
  2. Introduction: Nothing To Hide
    • Where We Got Our Data
      • How We Did the Book Study
      • Sites Tested
      • What if a Site Has Changed?
      • User Testing in Three Days
    • Tell Me Again: Why Do I Need to Do User Testing?
      • The Exceptions
  3. The Web User Experience
    • How Well Do People Use the Web?
      • The Measure of Success
      • Web-Wide Success Rates
      • Success By Experience Level
    • User Satisfaction with Web Sites
      • Three Guidelines for Supporting Deep-Link Users
    • How People Use Sites
      • Four Goals in Thirty Seconds
      • The Homepage: So Much To Say, So Little Time
      • Interior Page Behavior
      • Optimizing Interior Page Links
      • The Rise of "Answer Engines"
    • Search Dominance
      • Four Ways to Grab Value From Search Engine Visitors
      • Organic vs. Sponsored Links
      • How People Use the Search Engine Results Page
      • Number One Guideline for Search Engine Optimization
      • Using Keyword Pricing to Estimate Usability Improvements
      • How To Determine the Optimal Bid for a Search Keyword Ad
      • How Much Is Improved Usability Worth?
      • Three Reasons To Improve Your Site
      • Design for Short Scrolling
    • Scrolling
      • Defining Standards and Conventions
    • Complying With Design Conventions and Usability Guidelines
      • Seven Reasons for Standard Design Elements
    • Information Foraging
      • Information Scent: Predicting a Path's Success
      • Diet Selection: What Sites to Visit
      • Three Ways to Enhance Information Scent
      • Patch Abandonment: When to Hunt Elsewhere
      • New Design Strategies for Attracting Information Foragers
      • More information
      • Informavore Navigation Behavior
  4. Revisiting Early Web Usability Findings
    • Problems That Haven't Changed
      • Links That Don't Change Color When Visited
      • Why Designers Don't Believe Us
      • Breaking the Back Button
      • Fitts' Law of Click Times
      • Opening New Browser Windows
      • The Curse of Maximization
      • How Can You Use Windows if You Don't Understand Windows?
      • Pop-Up Windows
      • Most Hated Advertising Techniques
      • Design Elements That Look Like Advertisements
      • Avoid Influencing Users During Testing
      • Violating Web-Wide Conventions
      • Vaporous Content and Empty Hype
      • Dense Content and Unscannable Text
    • Technological Change: Its Impact on Usability
      • 1986 Air Force Guidelines Stand the Test of Time
      • Don Norman's Three Levels of Emotional Design
      • Slow Download Time
      • Frames
      • Flash: The Good, the Bad, and the Usable
      • Low-Relevancy Search Listings
      • Multimedia and Long Videos
      • Teenagers: Masters of Technology?
      • Frozen Layouts
      • Sad Mac
      • Cross-Platform Incompatibility
      • Mobile Devices: A New Argument for Cross-Platform Design?
    • Adaptation: How Users Have Influenced Usability
      • Uncertain Clickability
      • Links That Aren't Blue
      • Scrolling
      • Registration
      • Complex URLs
      • Pull-Down and Cascading Menus
    • Restraint: How Designers Have Alleviated Usability Problems
      • Plug-Ins and Bleeding-Edge Technology
      • 3D User Interface
      • Bloated Design
      • Splash Pages
      • Moving Graphics and Scrolling Text
      • Custom GUI Widgets
      • "About Us" Features Don't Say Enough
      • Not Disclosing Who's Behind Information
      • Made-Up Words
      • Outdated Content
      • Inconsistency Within a Web Site
      • Premature Requests for Personal Information
      • Multiple Sites
      • Orphan Pages
    • Assessing the Fate of the Early Findings
  5. Prioritizing Your Usability Problems
    • How Severe Is the Problem?
    • Scoring Severity
    • What Makes Problems Severe
      • Hospital Usability: In Critical Condition
    • The Scale of Misery
      • The First Law of E-Commerce
    • Why Users Fail
      • Five Biggest Causes of User Failure
    • Is It Enough to Focus on the Worst Problems?
    • Search
      • How to Know if You Need Search
      • The State of Search
        • Three Simple Steps to Better Search
        • The Three Things Users Expect from Search
        • When is a Search Not Search?
      • How Search Should Work
      • Search Interface
        • Don't Try to Be a Search Engine
        • Search Box Go Wide
        • Query Length and Search Box Width
        • Advanced Search
        • Target Practice
      • Search Engine Results Pages
        • SERP Dating Conventions
        • Help Bad Spellers
        • Best Bets
        • Four Ways to Build Best Bets
        • Maintaining Best Bets
        • Sorting the SERP
        • No Results Found
        • One Result Found
      • Search Engine Optimization
        • Black-Hat SEO Tricks
        • Naming Names
        • The Beauty of Using Text-Only Ads
        • Tracking the Value of Search Ads
        • Linguistic SEO
        • The Top Linguistic SEO Guideline
        • Keyword Overuse Backfires
        • Think Phrases, Not Keywords
        • Architectural SEO
        • Reputation SEO
        • How Search Engines Determine a Site's Reputation
    • Navigation and Information Architecture
      • Am I There Yet?
      • Match the Site Structure to User Expectations
      • Navigation: Be Consistent
      • Navigation: Beware the Coolness Factor
      • Reduce Clutter and Avoid Redundancy
      • Links and Label Names: Be Specific
      • Vertical Dropdown Menus: Short Is Sweet
      • Multilevel Menus: Less is More
      • Can I Click on It?
        • Affordances
      • Direct Access From the Homepage
    • Typography: Readability & Legibility
      • The Downside of Dummy Type
      • Four Top Guidelines for Type
      • Body Text: The Ten-Point Rule
        • Age Is Not the Issue
        • Avoid Anti-Aliasing
        • When the Same Size Appears Smaller
        • Planning for Differences in Hardware
        • Accessibility Affects All of Us
        • The Rule of Relative Size
      • Relative Specifications
        • Designing for Vision-Impaired Users
        • Choosing Fonts
        • When Will Screens Read as Well as Print?
      • Mixing Fonts and Colors
        • The Case Against Caps
        • Text and Background Contrast
        • Two Ways to Make Colors Pop
        • Common Color Blindness
      • Text Images
      • Moving Text
    • Writing for the Web
      • How Poor Writing Makes Web Sites Fail
        • Hire a Web Writer
      • Understanding How Web Users Read
        • Why Users Scan
        • Know Your Audience
      • Writing for Your Reader
        • Three Guidelines for Better Web Writing
        • Use Simple Language
        • Meeting Low Literacy Needs
        • Tone Down Marketing Hype
        • When and Where to Toot Your Horn
        • Writing Samples: Before and After
        • The Two-Sentence Test
        • Keeping It Short and Sweet
        • Summarize Key Points and Pare Down
        • Writing Descriptive Labels
        • Making Usability Skyrocket
      • Formatting Text for Readability
        • Highlight Keywords
        • Use Concise and Descriptive Titles and Headings
        • Three Guidelines for Heading Hierarchy
        • Use Bulleted and Numbered Lists
        • Parallel Phrasing Is Important
        • More Information
        • Keep Paragraphs Short
    • Providing Good Product Information
      • Where To Display Prices
      • Show Me the Money
        • No Excuses
        • Approximate Prices Are Better Than None
        • Disclose Extra Fees
      • Win Customer Confidence
        • Describe the Product
        • Test Driving an Auto Site
        • Provide Pictures and Product Illustrations
        • Five Big Illustration Errors
        • Layer Product Pages
        • Display Bona Fides
      • Support Comparison Shopping
        • Refine and Sort
      • Support Sales with Quality Content
        • Four Reasons for Informational Articles
        • They Don't Have Products, Do They?
    • Presenting Page Elements
      • When the "Three-Click Rule" Wreaks Havoc
      • Should You Design for Scrolling?
        • Four Rules of Scrolling
        • Beware of Magic Numbers
      • Guiding Users, Step by Step
      • Keep Like with Like
        • Sloppy Formatting of Forms
        • Look at Me!
      • Satisfy Your Users' Expectations
      • Using White Space
    • Balancing Technology with People's Needs
      • Flashback to 2000
      • Use Multimedia When It Benefits Your Audience
        • Providing Alternative Accessibility
      • Overcoming Barriers to Multimedia
        • Accommodate Low-Tech Users
        • Sites for Kids: Keep It Real
        • Design for Your Audience's Connection Speed
        • Provide a Simple and Accurate Loading-Status Indicator
        • Watch Your Language
        • Underestimate Your Users' Technical Knowledge
        • Detect Users' Bandwidth
      • Stick to Familiar Interface Conventions
        • Pop-Ups Usually Strike Out
        • Scroll Bars Should Be Standard
        • Rich vs. Poor Media
      • Avoid Multimedia Excesses
        • How Do You Turn This Thing Off?
        • Turn Down the Volume
        • When to Take a Commercial Break
      • Make Videos for the Web
      • The Practice of Simplicity
        • Improving a Site: Sooner or Later?
        • Three Tips: Simplify. Simplify. Simplify.
      • Toward a More Elegant Design
    • Final Thoughts: Design That Works
    • Index

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