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AUTHOR
Kapferers, Žans Noels
TITLE
Brendu atkal radīšana : vai vadošie brendi izdzīvos jaunajos tirgus apstākļos? / Žans Noels Kapferers.
PUBLISHER/YEAR
Rīga
Baltijas vadības konferences 2003
PHYSICAL DESCRIPTION
264 lpp.
NOTES
Tulk. no izd.: [Re]inventing the brand: can top brands survive in the new market realities? / Jean-Noel Kapferer
ISBN
9984960013
UDC NUMBER
339.1
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| Location | Address | Count | Shelf | Status | |
|---|---|---|---|---|---|
| Bibliotēka | 01.2 | 1 | 339.1 | On a shelf | Available to order |