AUTHOR
Pride, William M.
TITLE
Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.
EDITION
12th ed.
PUBLISHER/YEAR
Andover
Cengage Learning 2014
PHYSICAL DESCRIPTION
- IX, 585 lpp. : il., tab., grafiki ; 26 cm.
BIBLIOGRAPHY
Ietver bibliogrāfiju un rādītājus
NOTES
Europe, Middle East & Africa edition
SUBJECT
Uzņēmējsabiedrības - Amerikas Savienotās Valstis.
Uzņēmējdarbība. Uzņēmējdarbības menedžments - Amerikas Savienotās Valstis. Menedžments
ADDED NAME
Hughes, Robert James 1946- aut Autors
Kapoor, Jack R. 1937- aut Autors
ISBN
9781473704763
UDC NUMBER
658
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Annotation
The business environment -- Introduction to business -- Responsible business -- Global business -- Business ownership and entrepreneurship -- Types of business ownership -- Small business, entrepreneurship, and franchises -- Management and organisation -- Leadership and managing a business -- Flexibility within the organisation -- Products and services -- Human resources -- Recruitment and retaining the best employees -- Employee motivation and team building -- Marketing, social media and e-business -- The marketing concept -- Product development and pricing strategies -- Marketing channels -- Marketing communications -- Social media and e-business -- Accounting, finance and investment -- Introduction to management accounting -- Money and the banking system -- Financial management -- Personal finances and investments.