Description

TITLE Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.
EDITION 12th ed.
PUBLISHER/YEAR Andover
Cengage Learning
2014
PHYSICAL DESCRIPTION - IX, 585 lpp. : il., tab., grafiki ; 26 cm.
BIBLIOGRAPHY Ietver bibliogrāfiju un rādītājus
NOTES Europe, Middle East & Africa edition
ADDED NAME Hughes, Robert James 1946- aut Autors
Kapoor, Jack R. 1937- aut Autors
ISBN 9781473704763
UDC NUMBER 658

Copies

Location Address Count Shelf Status
Bibliotēka 01.2 1 On a shelf Available to order

Annotation


The business environment -- Introduction to business -- Responsible business -- Global business -- Business ownership and entrepreneurship -- Types of business ownership -- Small business, entrepreneurship, and franchises -- Management and organisation -- Leadership and managing a business -- Flexibility within the organisation -- Products and services -- Human resources -- Recruitment and retaining the best employees -- Employee motivation and team building -- Marketing, social media and e-business -- The marketing concept -- Product development and pricing strategies -- Marketing channels -- Marketing communications -- Social media and e-business -- Accounting, finance and investment -- Introduction to management accounting -- Money and the banking system -- Financial management -- Personal finances and investments.

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